Ever wonder how the search results from Google are ranked? Do you notice that certain websites rank higher than the others? Ever wonder who and what determines the rankings?
These are questions that might have crossed your mind one way or another. If you intend to start a business and want to promote your online store, these questions are most relevant to you.
Imagine you want to sell a hand-made product such as clay earrings. The first step in ensuring your customers know where to go to buy your items. You may start with selling your items on Instagram and slowly your business grows. Soon, you have more than 100 orders coming in a day.
You realize you need to start with an online store, because you are failing to keep up with the orders, and failing to process the payments. A website that features your online store can help with these issues. However, you get overwhelmed by other competitors that sell handmade clay earring as well.
How do you ensure that your website does not drown under the various other websites of your competitors?. Search engine optimization (SEO) strategies would help you with this issue.
Here are the few significance of SEO for online businesses.
To increase rankings and visibility
Visibility and rankings go hand in hand when it comes to SEO. The higher your visibility, the higher your rankings are in the search engine results page (SERP). When you are ranked higher in the SERP, consumers are most likely to click your website and visit your webpage.
It is essential that your online store ends up in the first search engine result page, because it is well known that most users will not head to the second page to find what they are looking for. Therefore, the effort placed in improving your SEO will not go wasted.
To ensure your site provides the ultimate experience
When a customer visits a website, they want to enjoy their experience. One of the many strategies of SEO includes ensuring that your website is user-friendly. Providing this experience is a goal that all online stores must achieve.
If a customer feels that their experience was less than satisfactory they might not visit the website again. Consumers also have the power to influence others. They may discourage others from visiting your website, based on their experience alone.
A proper SEO strategy guarantees that your website checks all the boxes for user-friendliness. Websites need to have attractive web-designs, aesthetically pleasing color schemes and images that are high in definition.
To establish authority
Search engines are giving more importance to page authority (PA) as it constantly upgrades. The reason behind it is because users are also depending on search engines to provide search results that are reliable and trustworthy.
That is what page authority essentially is. Having a higher page authority score equates your website to being relevant,and trustworthy.
There are companies that provide SEO services that would help improve your ranking in search results. Check out Republic SEO Malaysia right now for these services.